Grow your game with users who are engaged and loyal.

LoyalPlay builds consumer loyalty apps people genuinely enjoy using โ€” and connects that engaged, opt-in audience to mobile games and apps like yours. Real & loyal users that perform over the long term.

Pay per install Loyal, long-term users Brand-safe inventory
๐ŸŽฏ Opt-in users
๐Ÿ“ˆ Pay per install
๐Ÿ›ก๏ธ Brand-safe
๐Ÿฐ
Our loyalty app
Bunny Steps
Engaged daily users
๐Ÿช™โœจ engaged
๐ŸŽฎ
Your app
Your game
New loyal users
โœ… 100% opt-in

Every user chooses to engage with your offer in exchange for in-app rewards.

๐ŸŽฏ Pay per install

You pay only for installs โ€” never for impressions or empty clicks.

๐Ÿ’Ž Loyal & long-term

We reward users for key in-game actions, so installs become players who stay and spend.

๐Ÿ›ก๏ธ Owned & operated

Traffic comes from our own apps โ€” not anonymous third-party networks.

What we do

We build loyalty apps โ€” and turn their engagement into growth for you.

LoyalPlay is a loyalty-first app studio. We create consumer loyalty apps that people open every day, then connect that audience to advertisers who want real, loyal users.

  • 1

    We build consumer loyalty apps

    We design and operate our own apps that reward everyday habits โ€” like walking with Bunny Steps. People come back by choice, every day.

  • 2

    We connect that audience to you

    Your game or app is discovered inside our loyalty apps โ€” so you reach engaged users who are already primed to play and stay.

The LoyalPlay model
  • AudienceOpt-in & loyal
  • You payPer install
  • We reward users forKey in-game actions
  • InventoryOwned & operated
  • ReportingNear real-time

You pay only for installs. On our side, we reward players for the key in-game actions that drive your revenue โ€” so the users you get actually stick around.

For advertisers

Quality traffic, owned and operated.

If you run a mobile game or app, LoyalPlay is a direct line to loyal, engaged users โ€” without the noise of anonymous ad networks.

๐ŸŽฏ

Engaged, opt-in users

Our users actively choose your offer in return for in-app rewards. No interruption, no surprise installs.

๐Ÿ“ˆ

Pay per install

You pay only when a user installs your game โ€” no impressions, no empty metrics, no guesswork.

๐Ÿ›ก๏ธ

Brand-safe & fraud-aware

Traffic originates in our own apps, not opaque third parties โ€” so every placement is transparent.

๐Ÿ’Ž

Loyal, long-term users

We reward players for the key in-game actions that drive revenue โ€” so installs become users who stay and spend, not one-time downloads.

๐Ÿ“Š

Transparent reporting

See where installs come from and how they perform, in near real time โ€” no black box.

๐Ÿค

Hands-on partnership

A dedicated team helps you set up, launch and optimize your campaigns โ€” not a self-serve dashboard you're left alone with.

How it works

Launch in three steps.

From first conversation to scaled campaign, we keep it simple.

1

Tell us your goals

Share your game, your ideal players, and the in-game actions that signal a valuable, loyal user.

2

We match your offer

Your campaign goes live inside our loyalty apps, in front of engaged users primed to play your game.

3

Scale what works

Track performance, optimize together, and scale the placements that deliver the users you want.

Our apps

The apps behind the audience.

We don't resell someone else's traffic. The audience comes from consumer loyalty apps we build and run ourselves.

๐Ÿฐ
Walk & earn Live now

Bunny Steps

A consumer loyalty app that turns everyday steps into coins, suitcases and real gift cards. Live now and growing its daily audience.

Visit bunnysteps.io
โœจ
In development

More apps on the way

We're building a growing portfolio of consumer loyalty apps across new everyday habits โ€” expanding the audience advertisers can reach.

Partner with us early
About LoyalPlay

A loyalty-first app studio.

LoyalPlay (LOYALPLAY sp. z o.o.) is a Warsaw-based studio building consumer loyalty apps and the user-acquisition engine that powers them. We believe the best traffic comes from products people genuinely love โ€” so we build those products first, then share their engaged audiences with partners who deserve them.

Our first app, Bunny Steps, is live โ€” with more consumer loyalty apps on the way.

  • Owned & operated apps
  • Opt-in, never interruptive
  • Built for retention, not just installs
  • Transparent with partners
โœ“ Thanks โ€” your message has been sent. We'll get back to you by email shortly.

Ready to acquire your next loyal users?

Tell us about your game or app and what you're trying to grow. We'll show you how loyal, long-term users from our loyalty apps can help โ€” no commitment.

[email protected]

We typically reply within 1โ€“2 business days.